Surrealism Art work in Fashion Photo Shoot! Style Magazine did an interesting photo shoot using one of the HEY APATHY! street murals as a backdrop to highlight new fashions. The concept was to feature Toronto designers, models and artist in order to support our local grassroots creative culture. The mural they chose featured a crazy surrealist depiction of Toronto's skyline complete with an ominously eyeballed illustration of the CN Tower.
The drawing itself was actually made during my live graffiti street art performances on Queen Street West. Every Saturday throughout the entire summer of 2007 I set up a 12 x 12 foot piece of heavyweight paper on the sidewalk of Toronto's busy shopping and fashion district in order to create these crazy monster murals. Using the city as a backdrop each week I investigated a new idea regarding the metropolis. Topics of traffic, alienation, diversity, art as communication and the importance of the individual were splattered all over the canvas. The mural used for the magazine's photography suggests a sauron-like presence embedded in the architecture is overlooking and possibly even controlling all of the tiny citizens lost in routines.
This impressive 5 page spread turned out really well. and I was very pleased to take part in something so different from the street performances that I was doing at this time. It was very rewarding to invade the world of commercial fashion magazines without having to compromise my ideas and aesthetics. The painting was literally taking right off the sidewalk and into the photography studio. I also found in interesting and humorous to see the work juxtaposed with the colorful clothing and model. In addition to this magazine similar backdrops have also been featured in various films, music videos and promotional portrait photo-shoots.